Mystique: a gifting range for a gin brand

The brief:

Mystique is a live London Dry Gin. Extend its existing identity into a gifting and merchandise range worthy of the luxury shelf.

My role: Built the moodboard around old world botanical luxury. Designed the range: gift box, silk scarf, folding fan and barware. Art directed how each piece carries the marque or the wordmark.

Tools: Canva, Photoshop, ChatGPT, Gemini, Adobe Firefly.