My Friendzone Experience!

Last Friday, I attended my second Friendzone Networking event! Friendzone is a social enterprise that started by bonding people within the same neighbourhood/community. Last Friday's event was media and creative specific, and I thought it was very applicable to me.

I met various interesting people from the event! Video editors, photographers, marketing managers and Programmatic executives. It was interesting to meet so many people doing different things within the creative realm! Here are some of the things I learnt:

1. Data analysing is a big part of performance marketing. I learnt about the field in school but did not take any data analytics modules. I learnt what it means to read data and apply that to marketing strategies and how adtech companies functions.
2. A team that plays on each other strengths is important for the growth of a company. I have heard my fair share of horror stories within agencies in advertising and was admiring the courage of one of the peers there for staying in an agency for so long. She mentioned that she had a good team to work with and it motivates her to do what she does and to stay driven within the agency.
3. As I shared more and more about RVI and our vision, I started to familiar myself with what we do and how I can present our USP effectively. Some of the peers that I shared with was very interested in what we do and I had great insights from them! Some of them joined us here on this platform too!

All in all, this experience was really meaningful for my own career progression as I came in wanting to learn more about what I should take note of for my first job. Really looking forward to the next event!