Creating a social campaign (FYP)

Previously done for my Final Year Project within my Visual Communications studies in ITE College Central, the design brief given was to create a social campaign.

In my works, I always strive to create things I am personally fond of or stand for, hence I have chosen to create a Social Campaign that tackles a global issue, animal cruelty.

Within the creation process, I first started off with collating online scources for realistic statistics. These statistics are to prove how grave animal cruelty really is, enforcing for an urgency (call-to-action) for the readers of the leaflet. After research, the next step was ideation; colour palettes, typography, graphics and logos. With the consistent colours of blue that stands out from the usual reds being used, the blues would be able to draw attention of readers easily. Through the creation of the logo, I have decided for a human and animal figure to reach out towards each other, seeminlgy forming a heart shape.

As I concluded my ITE journey with this project, I felt well accomplished through the assignments given and learnings passed down to me by my lecturers. My learning through Visual Communications has truly changed my perspective in Graphic Design and boosted my creativity.