TikTok Content Strategy & Production for Beverra

The brief:

Develop and manage TikTok content across three Beverra brands Yarra Store, Moonklaz, and Lensy.id with different brand identities and content goals. The focus was on creating trend driven, engaging content that increased reach, FYP placements, and sales conversions.

My role:

Managed the end to end TikTok content process across three brand accounts, from creative concept development and scripting to filming, editing, and performance evaluation. Developed content for Yarra Store that reached FYP with up to 5.6M views and maintained strong sales performance across several consecutive months.

Led scripting and video editing for Moonklaz, creating FYP driven content that generated consistent sales conversions. For Lensy.id, built the TikTok account from the ground up, handling the full content pipeline including content strategy, scripting, filming, and editing.

Adapted creative direction, storytelling, and tone to suit each brand while incorporating current TikTok trends. Continuously analyzed content performance and refined scripts, concepts, and editing techniques to improve FYP hit rates, engagement, and sales impact.

Tools:

CapCut, Photoshop, TikTok, Canva, Excel