I was the Publications and Promotions Coordinator for Melbourne BioInnovation Student Initiative (MBSI) — a student organisation that aims to bring people who are interested in both medical…
I was the Publications and Promotions Coordinator for Melbourne BioInnovation Student Initiative (MBSI) — a student organisation that aims to bring people who are interested in both medical technology and biological technology together regardless of their background.
That meant that I was responsible for making the content and captions for their posts which usually involved advertising their events and recruitments for roles that needed filling.
Initially, I was trying to come off as a bit more professional — using emojis sparingly and using hashtags for keywords to hopefully get our posts to the right people https://www.facebook.com/share/p/19d1XEwTut/
But towards the end of my volunteer experience I tried to be more fun and engage with my fellow students by using more casual and fun language in posts such as https://www.facebook.com/share/p/16RhKu5gfLT/ and
I do regret not being super consistent in using hashtags and only really coming up with a proper template for events towards the end of my run, but it was a valuable learning experience on trying to figure out my voice as a copywriter.
Another thing I wished I did was asking for feedback or tracking the statistics more closely to see what wording resonated more with people versus what didn't, as I feel like I didn't get enough feedback or engagement to know whether what I was doing was working well or not.