Alien Nature (FYP)

For my final year project, I chose to design an integrated campaign to tackle the issue of invasive species harming Singapore's urban areas

THE PROBLEM:

Many Singaporeans are indifferent to invasive species' threat to local ecosystems, often seeing it as a minor issue or someone else’s problem due to the “Bo Chap” mentality. Urbanisation and pollution worsen the spread, but public awareness and action remain low, slowing necessary action.

Check out the full project on my Behance page:

https://www.behance.net/gallery/221152135/Alien-Nature-(FYP)